Whatever the reason, most older adults will tell you that how someone looks is doesn’t matter much in their search to find a companion.One thing we have been struck with has been the important role that dinner plays in the social (or not-so-social) lives of most older adults.With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years. We are all living decades longer than we once did, and are staying fitter, healthier (and in some cases, friskier) further into our wisdom years than ever before.That’s why we’re currently working on a number of features for Stitch to ensure that the people you meet are who they say they are. We’ve found older adults to be far more refreshingly open-minded. In case you hadn’t figured it out by now, all the differences we’ve described above lead most older adults to conclude that, well, online dating is not a positive experience at all. One thing that many dating services have in common is using fancy algorithms to help you find a partner based on a dazzling array of filters you provide them. Whether it was the Jewish 82-year-old, who admitted in her youth she would have only accepted “a handsome Jewish boy” but now “doesn’t mind about their background as long as they are kind”, or the 59-year-old devout Catholic who had never considered dating Protestants when she was younger, we found an incredible willingness to judge potential partners on their personality and shared interests than any pre-conceived notions of who the “right” partner might be. It’s built around the needs of younger generations, who care a lot about age, about appearances, about filtering out potential matches based on arbitrary criteria, who are happy to spend inordinate amounts of time online, browsing and scrutinizing potential matches. Older adults, however, look for companionship in a way that’s very different from their younger counterparts.
Stitch Update: the more we talk to the people registering for Stitch, the more we have come to understand how important the issue of trust is (and how absent it is in most online dating sites today). The profile selection page from paints a clear picture: young people dating have a well-defined set of filters, which they use to help them find that “perfect” match.This reinforces a message that young people get hammered with on a daily basis: nothing matters more than how you look.We’d be lying if we said that appearance wasn’t important at all to the over-55 demographic, but it turns out to be a much lower priority.Maybe this is because older adults are wise enough to know that looks have very little to do with whether someone is going to be a kind, loving and caring companion.