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In 2002, People introduced People Stylewatch, a title focusing on celebrity style, fashion, and beauty – a newsstand extension of its Stylewatch column.



Other members of the first editorial staff included editors and writers: Ross Drake, Ralph Novak, Bina Bernard, James Jerome, Sally Moore, Mary Vespa, Lee Wohlfert, Joy Wansley, Curt Davis, Clare Crawford-Mason, and Jed Horne, later an editor of The Times-Picayune in New Orleans. launched a Spanish-language magazine entitled People en Español.

For economic reasons it closed bureaus in Austin, Miami, and Chicago in 2006.