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For this reason, 69% of marketing budgets are now allocated to mobile. Definitely, Filipinos are social media junkies, he pointed out.

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Baidu, the operator of China’s most popular search engine, famously tried to take its game to Japan, only to flop.Moreover, its appeal cuts across nationalities and socioeconomic classes. Remember those two friends who asked for my We Chat ID when I landed in Beijing? In early July, Martin Lau, president of Tencent, the company behind We Chat, revealed that the app has over 400 million registered users and nearly 200 million monthly active users.

What’s next for China’s homegrown blockbuster, whose rivals include Silicon Valley’s Whats App, Japan’s Line, and Korea’s Kakao Talk?

The company has hired world famous soccer star Lionel Messi as its We Chat spokesman and recently announced that its prized app now has more than 70 million international users.