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Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.The decentralized business model of camming has upended the pornography industry in multiple ways.Some fans communicate multiple times a day with models through social media.Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.



Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.In private chat rooms, viewers pay by the minute for a private show.However, in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.

Additionally, the pornographic film industry used to be male-dominated except for the performers.

Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.